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DMS ’10: It’s the Jetsons Right Now
“I am unbelievably fired up to be part of this industry,” said Howard Lerman, chairman, cofounder, and CEO of Yext, as he kicked off his BIA Kelsey keynote speech. “It’s basically the ‘Jetsons’ right...
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Click-to-Call Programs Drive Value for Local Marketers
While the local advertising landscape is changing in new and significant ways, one thing that remains constant is the importance of customer phone calls to small businesses. Last week, Telmetrics, the...
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Call Tracking for Local Search: What Every Marketer Should Know
Please join LSA and Ifbyphone for an exclusive webinar presentation next Thursday, August 14 from 2 pm – 3 pm ET. During this webinar search experts from Ifbyphone will explain how marketers and...
View ArticleLSA Member Innovation in Local: Ifbyphone
This week we hear from Ifbyphone, a software provider that enables businesses and agencies to prove and improve marketing ROI by tracking and managing phone leads from any source, including search. For...
View ArticleIfbyphone Webinar Highlights: As Search Goes Mobile, Calls Become the New Clicks
During last week’s webinar, Blair Symes and Angelo Tsakonas of Ifbyphone explained how marketers and agencies are using call tracking technology to optimize ROI from paid search. They talked about...
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